Trusted. Experienced. Proven Leadership. Crafting Winning Campaign Strategies
Who We Are
With over 30 years of experience navigating both Washington, D.C., and state capitols, our team excels at guiding clients through even the most challenging policy and campaign environments. We’ve successfully led political and advocacy campaigns across 38 states, turning obstacles into opportunities. Whether it’s legislative policy campaigns or high-stakes state legislative, governor, congressional, senate or presidential races, we’ve had the privilege of advising some of the nation’s most successful organizations and leaders. We don’t shy away from tough battles—because the right message, strategy, and execution will propel you to the top. We understand what it takes to win.
Our Ethos
At Sierra Pacific Strategies, we stand for bold leadership, principled action, and unwavering commitment to our clients’ values. We believe that real solutions come from the ground up—rooted in the determination, resilience, and ingenuity of hardworking Americans.
We are strategists, problem-solvers, and advocates who turn challenges into opportunities. With deep expertise in policy, campaigns, and advocacy, we bridge the gap between grassroots movements and decision-makers in Washington, D.C., and state capitols across the country.
Integrity drives our work. We don’t take shortcuts. We don’t back down from difficult battles. We craft smart, effective strategies that win—not just in elections, but in shaping the policies that impact lives and industries.
Above all, we are committed to results. Whether navigating complex legislative landscapes or leading high-stakes campaigns, we ensure our clients’ voices are heard, their values defended, and their goals realized.
At Sierra Pacific Strategies, we don’t just play the game—we set the course for victory.
Ballot Measures
Ballot measures present unique challenges—from ballot language approval and title battles to signature qualification and legislative referrals. Success requires specialized skills, strategic planning, and expert execution. With decades of experience, our team has successfully qualified and passed ballot measures across the country, from Florida to Oregon. We work closely with our clients to develop and implement winning strategies that ensure success at the ballot box.
Advocacy
We specialize in managing multi-state policy campaigns, leveraging over 30 years of experience in advocacy and lobbying across state Capitols. Our team works side-by-side with clients to craft winning strategies and can manage every aspect of the campaign from start to finish. Through our extensive national and statewide networks, media expertise, and deep legislative insight, we drive policy changes that align with our clients’ goals. Together, we can push for legislation that propels your organization to new heights. Let our team be your turn-key campaign operation—guiding you every step of the way, all the way to the summit.
Strategic Relationships
With deep-rooted connections in both the states and Washington, D.C., we build coalitions and stakeholder alliances that amplify your influence and maximize the impact of your policy or candidate campaign. Leveraging our nationwide network, we create opportunities that others simply can’t—ensuring your voice is heard where and when it matters most.
Radio, TV, Direct Mail, and Digital Campaigns
Delivering the right message to the right audience is crucial for campaign success. Our team conducts in-depth messaging research, specializing in focus groups and collaborating with top polling experts nationwide. Leveraging our experience, we craft precise, data-driven messaging tailored to key voter segments to maximize impact. We also work with the best creative partners and utilize the most effective delivery systems to develop memorable and impactful ads that resonate with voters. From strategy to execution, we develop winning narratives that ensure victory at the ballot box.
Grassroots Advocacy
With decades of experience, our team excels at creating successful grassroots outreach campaigns, from door-to-door canvassing to get-out-the-vote and registration drives. We also specialize in live operator calls, survey research, IVR, and text messaging campaigns. Having worked with some of the largest PACs and political organizations in the nation, we have the expertise to quickly mobilize and activate canvassers and pressure campaigns across all 50 states.
In today’s noisy political landscape, a strong ground game is essential for success. We lead the industry in door-to-door canvassing, with a proven track record in crafting compelling scripts, training canvassers, collecting valuable data, and delivering impactful field results. Through our innovative practices, we develop coordinated campaigns that guide voters from outreach to the ballot box, ensuring your candidate, issue, or cause is positioned for victory.
Our Services
Contact us, we will develop a customized plan to meet your needs and exceed your expectations.
Contact Us
Contact Us
Russ Walker
russ.walker [at] SierraPacificStrategies.com